Edward F. Boyd
Edward F. Boyd
Edward Francis "Ed" Boyd was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. His efforts for Pepsi-Cola pioneered the concept of niche marketing and allowed Pepsi to substantially increase its market share in the black community at the expense of Coca-Cola. Boyd was a leader in the African-American business community.
From *.wikipedia.org,
Información General
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Hombre
Fecha de nacimiento
27 de junio, 1914
Edad
109
Fecha de nacimiento
30 de abril, 2007
Murió envejecido
92
Zodíaco
Cáncer
Redes sociales , Enlaces
Interés
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Listas